The evolving discovery commerce landscape and what brands need to know - a fireside chat with TikTok Shop
Pion sit down for a fireside chat with Nora Zukauskaite, Integrated Marketing Director UK for TikTok Shop, digging into the strategies for creating more engaging, personalised shopping experiences to drive loyalty and growth amongst Gen Zalpha audiences. Nora will share insights behind a great live shopping experience for brands and customers, how brands are winning on TikTok Shop - and how you can improve your performance marketing strategies.
Nora is an award-winning marketeer. Her well rounded international career spans across all key marketing verticals: creative agency (Ogilvy & Mather Singapore @ Unilever Pond's), brand (FOREO, Lottie London to name a few) and now tech and media while pioneering discovery commerce at TikTok Shop.
Passionate about engaging with Gen Z consumers, Nora is known for insight-led creative and disruptive digital activations that cut through noise and deliver business and brand growth. You can often see Nora on stage sharing her insights and forward thinking around the latest marketing, digital and e-commerce trends that shape the industry.