Full Agenda
Student Marketing
The Critical Window: Why Your Freshers Strategy Succeeds (or Fails) by Christmas
By winter break, a student’s "inner circle" of brands is already set. Success requires speed and precision. Join our fireside chat as we track the Freshers’ timeline step-by-step, revealing the "make-or-break" moments where top brands win loyalty before the window slams shut.
11:20 am
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11:45 am
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Connection Stage
SPEAKERS
Richard Jackson
Head of Content, Pion
Richard Jackson
Richard leads B2B content at Pion, where he's responsible for events and insights. For over a decade, he has been the driving force behind scaling the Youth Marketing Strategy (YMS) event globally. His unique combination of passion for youth marketing, brand storytelling, and community-building is what has made Pion a uniquely positioned and consistently relevant brand.