The AI Hype is Real - And It's Working for Marketers
Our panel of AI fans at the heart of the marketing landscape share their excitement around the tech solutions that are helping them as marketers. They share how they navigate the exciting but often complex world of AI solutions and how they are enhancing their jobs, not replacing them.
Serena runs the Brand Innovation practice at Co:Cubed bringing together startups and brands expanding into new business models, audiences and revenue streams.
A YMS regular, she has led growth, business development, strategy and innovation at BBC and Sky, building partnerships with emerging ventures in the gaming, ad-tech, metaverse, social media and AI spaces.
She was previously Chief Commercial Officer and Co-Founder of BritBox International – a global digital entertainment service, bringing TV shows like Luther, Doctor Who and Line of Duty to a worldwide audience.
Aliyah Khaki is a Technology Innovation Manager at M&S, where she’s helping shape the future of retail by exploring cutting-edge technologies that enhance customer experiences and streamline operations. Since joining M&S in 2021 as a Senior Product Manager, Aliyah has led a number of digital initiatives, drawing on her deep experience in e-commerce, digital transformation, and online marketing.
With a strong belief that innovation must be customer-led and commercially grounded, Aliyah brings a pragmatic lens to emerging technologies—especially in the fast-evolving world of AI. She is passionate about bridging the gap between experimentation and scalable impact, and is currently focused on unlocking the potential of AI across the retail value chain, from personalisation and supply chain optimisation to next-gen store experiences.
Aliyah is especially excited to engage with the next generation of founders, engineers, and technologists who are reimagining the boundaries of what's possible. She believes that the most powerful innovations happen when curiosity meets collaboration.
Oliver is an entrepreneur, speaker and founder of cocreatd - a venture studio for the creative industries.
Cocreatd invents, incubates and invests in marketing companies. Finding talent with big ideas and backing them with everything they need to succeed - money, support, and a community platform.
Previously Oliver served as CEO of Flight Story, the global marketing and innovation group he founded with Steven Bartlett. Exiting that business in 2023.
For over a decade, Oliver has been at the forefront of marketing and technology, helping guide the management teams of many of the worlds most successful companies including: Amazon, Apple, Coca-Cola, TikTok, Google, Disney & Uber to name just a few.