Student Panel: What's in your wallet?
Hear from Pion’s panel of outspoken students to talk honestly about their spending habits. We’ll cover what encourages them to spend and how they prioritise their spending uncovering different personas - from parent-supported splurgers to work hard, play hard spenders and self-supported, cautious spenders. We’ll quiz them on the brands they love, their use of loyalty and discount schemes, key times of year for spending and what catches their attention when it comes to marketing targeting students.

I’ve innovated at startups for over 19 years in fields such as AI, Healthtech, Fintech, E-commerce and Publishing. I’ve designed and led for global corporations like Time Warner, Holland & Barrett, and the Stepstone Group, helping businesses and communities achieve extraordinary things.
I also write novels, compose music for adverts and am passionate about crafting a better story for our young so that they can get excited for the future.

I’m currently a student at the University of Reading studying Accounting and Business. This is in partnership with the ICAEW incorporating placements with PricewaterhouseCoopers.