Full Agenda
Student Marketing
Student Panel: What's in your wallet?
Hear from Pion’s panel of outspoken students to talk honestly about their spending habits. We’ll cover what encourages them to spend and how they prioritise their spending uncovering different personas - from parent-supported splurgers to work hard, play hard spenders and self-supported, cautious spenders. We’ll quiz them on the brands they love, their use of loyalty and discount schemes, key times of year for spending and what catches their attention when it comes to marketing targeting students.
10:15 am
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10:45 am
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Stage 2
SPEAKERS
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