Shaping the Next Generation of Influence
Gen Z and Gen Alpha are rewriting how influence, discovery, and creativity work. They don’t just consume — they shape the narrative, the algorithm, and the marketplace. For them, influence isn’t about reach; it’s about resonance, participation, and authenticity.
This conversation brings together two women driving that change from distinct yet complementary vantage points. Soy Kim leads music and podcast content strategy at YouTube, bridging global audiences and creative innovation. LaTecia Johnson, through INGENIUS, helps brands and creators quantify cultural impact and build systems that scale participation and trust.
Together, they’ll explore how platforms, creators, and brands can meaningfully engage the next generation of consumers — and what “influence” will mean in the next decade.
Bicultural and bilingual, Soy has launched first-in-market collaborations between the U.S. and Korea. As a marketing exec, she developed multi-platinum campaigns for artists including BTS, Baby Keem, 24kGoldn, Chloe x Halle, and John Legend.
Today, she is Head of North America, Music and Podcast Content Strategy at YouTube where her work spans global youth culture, content strategy, and GenAI. Her work and leadership have been recognized by Variety and the Alt Power 100 Music List. A champion of paying it forward, Soy serves as a mentor for Asian American Collective and the Recording Academy’s GRAMMYU.
She is a frequent public speaker, moderator, and published thought leader on Asian Pacific content and culture. Soy serves on the NY board for Street Soccer USA, a national non-profit dedicated to eradicating youth poverty through football.
LaTecia Johnson (she/her) is an entertainment executive & entrepreneur who has spent more than 15 years at the intersection of culture, community, and technology. Currently, she’s the Founder & CEO of INGENIUS – a next-generation operating system maximizing marketing programs for brands and enterprise teams, connecting them with cutting-edge creators that push culture forward. She’s also Founder and Chief Strategy Officer of Visionary Rising (VSNRY) – a design & creative-driven studio scaling million-dollar brands and talent through content and strategy. Previously, she’s worked with clients such as ABC, Amazon, Bacardi, Beats by Dre, ESPN, Disney, Facebook, Walmart, YouTube, and Vevo, among others.