Riding the Cultural Current: tapping into trends and connecting with youth audiences
In this fireside chat, Kelsey Blodget, Senior Content Marketing Manager at DoorDash, and Finola Austin, VP of Creative & Client Strategy at Linqia, will share how brands can keep pace with culture through creators. They’ll dive into playbooks and real-world examples for connecting with Gen Z, preparing for Gen Alpha, and spotting the right trends to activate. Join this lively discussion to learn how leading brands are shaping and responding to culture.
I've led content marketing programs for both early-stage startups and global corporations, and I have over a decade of experience using content and brand storytelling to drive business growth. I'm passionate about demonstrating content ROI and mobilizing creative teams to get results.
Finola is VP, Creative & Client Strategy at Linqia, a leading influencer marketing agency. Prior to joining Linqia two and a half years ago, she spent four years at Meta on the Creative Shop team, delivering winning creative strategies across Instagram, Facebook, Messenger, and beyond.
Previously, she was Brand Strategy Director at Refinery29, where she co-founded R29 Intelligence, the media company’s research and strategy practice focused on Millennial and Gen Z women. Finola started her career as a Marketing Fellow on the WPP Fellowship, the advertising conglomerate’s prestigious future leadership scheme, with stints at Ogilvy in New York and Hill & Knowlton Strategies in London. She has two degrees from the University of Oxford and is a published novelist. She currently lives in New York City.