Redefining the influence of tech for Gen Alpha: Listening to the next generation
Today’s kids are digital natives, but even they know something’s broken. HMD’s latest research reveals what young people themselves want from technology —and how this aligns with parents' fears and hopes.
This panel brings together Lars Silberbauer (HMD), youth advocates, educators, and digital wellbeing experts to decode these findings and explore the next frontier of tech design. How do we reduce screen addiction without alienating kids? Can tech products make young people feel safer instead of more vulnerable?
Join the discussion to learn how listening, bold moves, and cross-generational collaboration are shaping a new kind of technology—one that puts young minds first.
Lars Silberbauer is a globally recognized CMO and a disruptive leader, celebrated for his ability to anticipate trends, manage risks, and master timing. As CMO at HMD, Lars leads the marketing strategy for phones, tablets, accessories, and services.
With a track record of transforming iconic brands like LEGO, MTV, and the Olympics (IOC), Lars has built digital powerhouses by cutting through hype and focusing on what truly drives engagement and loyalty. At HMD, he is leading the charge to address the mental health crisis linked to smartphone use, balancing connectivity with solutions that promote digital well-being.
Recognized as a 2025 EMEA Fellow, Lars’ innovative strategies have earned widespread acclaim, including being named among the Top 25 Most Innovative Global Marketers by the Holmes Report. A sought after keynote speaker at Open World, Cannes Lions and Web Summit, Lars inspires audiences with his bold approach: understanding real trends, breaking through the noise, and anticipating when ideas shift from opinion to action