Predicting the Global Culture Curve
In today’s fast-paced world, it’s easy for culture to feel manufactured. The ability to predict and harness cultural trends is no longer a competitive advantage, it’s a necessity for brands looking to remain relevant.
In this panel, we’ll bring together top-tier cultural marketers who have found out the secret sauce to using proactive approaches in identifying and acting on emerging trends before they even become a reality. We’ll discuss the tools and resources that can maximize marketing strategies, how to find the right creators for bespoke campaigns, and what data insights can help predict the beginning of the “cultural bell curve”, rather than trying to chase the moment.
LaTecia Johnson (she/her) is an entertainment executive & entrepreneur who has spent more than 15 years at the intersection of culture, community, and technology. Currently, she’s the Founder & CEO of INGENIUS – a next-generation operating system maximizing marketing programs for brands and enterprise teams, connecting them with cutting-edge creators that push culture forward. She’s also Founder and Chief Strategy Officer of Visionary Rising (VSNRY) – a design & creative-driven studio scaling million-dollar brands and talent through content and strategy. Previously, she’s worked with clients such as ABC, Amazon, Bacardi, Beats by Dre, ESPN, Disney, Facebook, Walmart, YouTube, and Vevo, among others.