Full Agenda
Digital Landscape

Playtime! How Brands Can Leverage Kidulting to Connect With Gen Z

Squishmallows, Labubu, Jellycats… Ever wondered how and why Gen Z is bringing their teddies into adulthood? In this session, Anto will tell you everything your brand needs to know about the Kidulting trend, where Gen Z embraces childhood interests. By creating nostalgic products, adult versions of childhood favorites, and immersive experiences, brands can strategically leverage the Kidulting trend to connect authentically (and playfully!) with this gen.

Anto will be sharing YPulse’s exclusive data on the Kidulting trend, alongside real-life examples from Mattel, arguably THE hottest toy brand out there.

10:00 am
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10:30 am
Blaze Stage (T4)
SPEAKERS