Pion Exclusive: Get Ready for Cyber and Festive
Join Pion’s exclusive workshop to supercharge your shopping season strategy and get your brand set up for Black Friday, Cyber Monday and the whole festive season.
What’s in store:
The Ultimate Cheat Sheet for Cyber & Festive Wins - Black Friday, Cyber and Festive are the most important shopping events of the year. Richard Jackson at Pion will share exclusive research into student spending and activity across this key shopping season.
You think it’s too early to be thinking about Cyber and Festive? - Our panel of brands hosted by Pion's Ellie Simpson share their insights into what works (and what doesn’t) and how they are navigating strategy ahead of this key time of year. You'll get the scoop from experts at Papa Johns, Lovehoney, Tortilla and Surfshark.
The new Q4 playbook for marketers - Sheeva and William at Pion look into Pion’s roadmap to help you land your Q4 campaigns and the new playbook for marketers looking to win in the most competitive landscape yet.
Then join us for exclusive drinks in the networking area.
Sign up here - limited to 40 spaces.
Richard heads up events at Pion and over the past 10 years he has scaled the Youth Marketing Strategy event across the globe. Richard's passion for bringing communities together, youth marketing and all things brand is what has given the YMS event its unique positioning. Richard’s love of storytelling is what has kept the YMS event relevant year on year.
Adam has been with Lovehoney nearly 4 years and is the Affiliate Marketing Manager leading the Lovehoney affiliate programs across the UK, EU, Australia, and New Zealand. He is passionate about building strong, collaborative partnerships through working closely with affiliates, sharing insights, and aligning goals to drive success. We aim to expand Lovehoney’s reach across global markets through strategic, performance-led collaboration and ensure that we're the world's leading sexual-wellbeing company.
Sheeva is Content Strategist at Pion, responsible for delivering a full-funnel user experience to Student Beans through engaging campaigns and exciting brand partner activations. With over 10 years' experience working in editorial, campaign production and content marketing for global publishers and brands - including Vogue, Net-a-Porter and more recently, LOOKFANTASTIC - she is at the forefront of understanding what content makes savvy consumers tick.
Ellie has spent over eight years immersed in the student marketing space, with more than six of those at PION. During this time, she has led the global student strategy for some of the world’s most recognisable brands, including EE, Gymshark, schuh, Domino’s, and many more!
A recognised award-winner in the affiliate marketing industry, Ellie is known for building impactful, high-performing partnerships. Her leadership and innovation in affiliate management earned her a place on HelloPartner’s prestigious Hero100 list, where she was honoured as 2024’s 'Partnership Pathfinder'.
I lead the strategy and day-to-day management of all our owned social media channels, overseeing content creation, campaign planning, and community engagement. I also manage our influencer programme, working with talent to bring the Papa Johns brand to life in creative and authentic ways across multiple platforms.
Aside from daily burritos, my role focuses on developing customer-led strategies to enhance customer loyalty and retention. Key to this is leveraging data to make interactions feel tailored, personalise messages, and continuously analyse for emerging trends and insights.
Nerija is a digital marketing professional with 14 years of experience leading digital performance strategies for clients and brands. Currently leading acquisition marketing teams for Affiliate marketing, Partnerships, PPC, Mobile apps and SEO at Surfshark. Surfshark is a prominent global cybersecurity company founded in Lithuania in 2018. Surfshark is renowned for its suite of privacy and security tools, including VPN, Antivirus, Alert, and Search, and has been recognized as one of the fastest-growing cybersecurity firms worldwide.