Out-of-Home - The OG Influencer
Before social media, Out-of-Home (OOH) was shaping culture, influencing behaviours and making brands famous. From ancient cave paintings and Egyptian Hieroglyphic to modern digital billboards, OOH has always been public, brand-safe and unmissable. It’s the OG influencer - trusted, engaging and built for impact.
Today, OOH is more powerful than ever, combining real-world presence with digital targeting. It amplifies social content, drives engagement, and delivers trust like no other medium.
Join JCDecaux’s GENgage team at YMS to explore how brands can harness OOH to influence consumer behaviour, spark viral moments, and turn digital campaigns into tangible, high-impact experiences.
A senior media professional with over 20 years experience working with regional and national brands on advertising and marketing campaigns across a variety of channels. Thanh's experience spans across OOH, radio, television and digital.
Dedicated on a professional and personal level to drive diversity, equity and inclusion within the advertising community, Thanh launched Reach, a programme designed to support brand growth for under-represented Founders, helping them scale and grow by reaching their chosen target audiences through the Power of the Public Screen. Reach’s ultimate mission is to help brands and partners to harness Out-Of-Home's inherent inclusivity to mirror and elevate the communities in which it serves.
Following the success of the Reach programme, Thanh subsequently launched GENgage, an award winning programme specialising in helping brands and agencies understand, reach and strategically target Gen Z through the social spaces OOH occupies.