Next-Gen Adventures: How Contiki Is Redefining Youth Travel
Join Contiki’s Brand Marketing Director Rachel Storey and CMO Lottie Norman for a candid discussion on the future of youth travel. In this 25-minute session, they’ll discuss the strategy behind Contiki’s brand positioning, grounded in fresh insights about what young people truly want from travel in 2025 and beyond.
Get a behind-the-scenes look at how the youth travel specialists are supporting young adults’ evolving expectations around wellbeing, mental health, and social connection in a post-pandemic world. You’ll also hear about Contiki’s innovative new product developments, from sober-curious trips to run clubs, all tailored to Gen Z’s evolving values and lifestyles. Stay tuned for the open Q&A, and be prepared to walk away with data-driven insights on how brands can adapt to meet the ever-changing demands of young travellers.
A passionate marketer, creative and brand leader Rachel has over seventeen years marketing experience, with the last ten spent spearheading youth brand marketing at Contiki.
Rachel is passionate about creating brand storytelling that’s purposeful, emotive and entertaining – ensuring Contiki remains on the pulse when it comes to targeting savvy Gen Z audiences. Her expertise lies in leading creative teams to conjure world class branding, campaigns and partnerships.
Rachel is Contiki’s Diversity Equity & Inclusion lead and is a passionate sustainability ambassador. Under her leadership Contiki has been recognized and received numerous DEI & Sustainability awards.
Lottie is a dynamic brand marketing leader with over 19 years of global experience spanning digital, content, customer experience, media, and PR. She has a strong track record of scaling brands and cultivating engaged communities through bold campaigns, strategic platforms, and impactful storytelling.
As the head of The Travel Corporation’s Tour Brands Marketing Lab, Lottie drives marketing innovation and cultural relevance across multiple iconic travel brands, including Contiki. She thrives on creating strategies that spark conversation, fuel engagement, and leave a lasting impact.