Marketing leaders workshop: Fearless leadership for Zalpha and beyond
Join our workshop for senior brand and agency decision-makers followed by a networking lunch.
Agenda:
- Icebreaker: Unlock Your Buyer's Mind with Behavioural Science - In this entertaining keynote, Dr. Peter Hughes, psychologist and CEO of Cognition, will uncover the psychology that really drives consumer behaviour. Using examples from a casino in Las Vegas to a bank robbery in Pittsburgh, he will take you on a tour inside your buyer's mind (and your own!). You'll learn about the biases that drive engagement, and how they affect the decisions made by brand and marketing leaders.
- Fearless leadership for Zalpha and beyond - marketing success for next-gen consumers - Hear from our panel of marketing chiefs that are tackling this competitive landscape head on. They will share their insights into understanding their Gen Zalpha consumers and preparing your marketing teams for a new generation of youth audiences.
- Roundtables - Meet, discuss, and exchange ideas with your peers across the following topics:
- The changing shape of the marketing function
- What youth audiences look like in 2025 and beyond
- The leader vs team member age gap
- And more!
Followed by a networking lunch by Pollen + Grace serving healthy salad bowls & wraps.
Sign up here - places are limited to 40 places.
Dr. Peter Hughes is a specialist in communication psychology with a particular interest in brand psychology. He founded the Cognition Scientific Board, now acknowledged as the UK’s foremost board of advisors with expertise in psychology, neuroscience and statistics.
Peter has managed over 200 research, messaging, segmentation and growth projects for clients in more than 25 countries in EMEA, the US, LATAM and APAC. He has appeared in more than 60 television documentaries, delivers talks and runs workshops in the UK and internationally on psychology, decision science and leadership.
Starting her career at Dishoom, Ruth has over 10 years’ experience working in hospitality marketing. Since Dishoom, she has worked with the likes of D&D London, KERB Food, and now Pizza Pilgrims. She fuses the very different worlds of data and creative to create dynamic marketing strategies which build human and authentic relationships with the Pizza Pilgrims guests.
Paul is the Director of Marketing at the BBC, the world's most trusted media brand, used by over 90% of the UK every week. He leads the marketing activity across BBC iPlayer, BBC Sounds, BBC TV, BBC Radio, BBC Sport, CBBC, CBeebies, Children in Need and Comic Relief.
His remit includes popular content brands such as The Traitors, Gladiators, Race Across The World, SAS Rogue Heroes, Line of Duty, Killing Eve, Happy Valley, Peaky Blinders, The Apprentice, Planet Earth, Doctor Who, World Cup, Glastonbury and Eurovision.