Love vs spend: Cracking the Gen Zalpha brand code with the PION100
Step into the future with the PION100 — a spotlight on the brands capturing the hearts, minds, and wallets of Gen Zalpha. This isn’t just a list; it’s a deep dive into the 100 most influential brands shaping youth culture today.
Backed by fresh insights from Pion’s latest PION100 study, this session reveals what young people say they love versus what they actually spend on. Discover the emotional drivers, spending patterns, and brand behaviours that marketers need to know to stay relevant with the next generation.
Richard leads B2B content at Pion, where he's responsible for events and insights. For over a decade, he has been the driving force behind scaling the Youth Marketing Strategy (YMS) event globally. His unique combination of passion for youth marketing, brand storytelling, and community-building is what has made Pion a uniquely positioned and consistently relevant brand.