How Lenovo is tapping creators to build a stronger consumer brand
As a leader in consumer electronics, Lenovo's Jessica Tomlinson will share how creator campaigns have helped the eComm side of the brand forge real connections with different consumer segments - from students to gamers and everyone in between.
She will discuss how student and gamer influencer programs, live shopping events and getting creative with creator campaigns have helped the brand showcase how tech products fit into the day to day lives of young people - and how they are navigating pre-teen gamers and what’s coming next with Alpha.
Jessica Tomlinson (she/her) is the Student & Gaming Segment Manager for NA eComm at Lenovo, where she advocates for technology in education and gaming. With a focus on engaging Gen Z through innovative content and community-driven experiences, she aims to amplify authentic connections between brands and their audiences. When she's not strategizing at Lenovo, she enjoys cheering on the Carolina Hurricanes with her husband and two kids, curling up in a corner reading, or pretending to be a streamer on Twitch.