Impact Through Creativity: Telling Stories That Matter to Young Audiences

Young people are passionate about serious issues—from climate change to social justice—but how can brands address these topics without sounding preachy or performative?

In this session, Geli Luna of impact-first agency Shape History, and Imali Hettiarachchi of LEGO, share how creative storytelling can make serious issues resonate with Gen Z and Gen Alpha. Drawing from their personal and professional experiences, they’ll discuss how brands can use creativity to address important topics authentically while engaging young audiences in ways that spark real change.

Key Takeaways:

• How creative storytelling can address serious issues with authenticity
• Ways to balance purpose and creativity in youth marketing
• The power of co-creation to amplify young people’s voices
• Strategies to make serious topics resonate without being overwhelming