How to use Gen ZAlpha lingo and not be cringe
Many of the brands winning today are doing so because they speak to young people in their own language - but how do you get it right and not be cringe?Weird, relatable, unpolished content is a secret weapon — and it’s working. Forget perfect, our panellists on the frontline of social media share how they lean into human, funny, and real content - with language that gets the balance right between brand and audience.
Why we’re excited:
- Michael is Ryanair's former Head of Social and now heads up Frankly, a social media consultancy not afraid to go against the status quo.
- Frankie is spearheading Linklater’s grad recruitment social media strategy. The only magic circle law firm on TikTok, Frankie is helping demystify legal jargon for future young professionals and widening access to opportunities for diverse talent.
- Curry’s has completely changed Gen Z perceptions of the brand, through genuinely engaging content with Gen Z slang leading the way. Ryan shares his behind-the-scenes insights into some of the most viral campaigns of the year.
I guess you need to know how I got here. I have 12+ years of experience <insert big list of brand names here to show off and brag so you might think I’m a big thing>. I'm not a Forbes 30 under 30; I have not been named 'Top Marketing Influencer' by some random agency looking to PR for new business. At Ryanair, I ran its social media. I let my work do the talking (most of the time), and I think I'm doing ok at it. You can call me the Aldi version of Gary Vee. Now it’s time to speak Frankly.
Frankie leads Talent Attraction and Recruitment Marketing at Linklaters, and specialises in designing campaigns and initiatives that connect Gen-Z talent with career opportunities. She has developed social strategies that have driven exceptional engagement, making her responsible for some of the most followed and engaged social accounts in the legal industry globally.
Outside of her work increasing access to career opportunities, Frankie is also dedicated to increasing access to the slopes. She co-founded Off Piste Ski Trip, a Black-led ski community that has inspired millions and introduced hundreds to snow sports, even catching the attention of Beyoncé.
Ryan Todd has spent over a decade delivering impactful Social Media strategy for some of the biggest brands in the UK (Currys, LadbrokesCoral & Heineken). The recent work Currys has been doing on Social has led to worldwide PR acclaim, with Ryan utilising his role ownership of both Social and PR to drive stronger reach for his team's work!