How to revamp student discounts for a new era of content-hungry students
Student discounts aren’t new, but the way that brands are presenting what they can offer is changing. Our panel of brands that students love share their tips and tricks to making a student discount part of their content strategy - from creators and paid social to experiential and in store.
Why we're excited:
- Haydn Parkes, Head of Marketing at Stonegate Pubs - who own 221 student led bars, pubs and nightclubs across the UK - shares his insights into loyalty and instant gratification and how they are able to influence student behaviour through MiXR, their booking and rewards app that students love.
- Kostas Varlamis is on the performance marketing team at high street favourite schuh - he'll share why students are key customers for the brand and how their loyalty programme is winning over this demographic.
Sheeva is Content Strategist at Pion, responsible for delivering a full-funnel user experience to Student Beans through engaging campaigns and exciting brand partner activations. With over 10 years' experience working in editorial, campaign production and content marketing for global publishers and brands - including Vogue, Net-a-Porter and more recently, LOOKFANTASTIC - she is at the forefront of understanding what content makes savvy consumers tick.
Haydn leads the marketing for MiXR, the media network from Stonegate Group - the UK’s largest pub company and home to 221 student venues. As the lead behind the MiXR app strategy, Haydn crafted the brand and loyalty strategy, scaling it to 1.6 million downloads, £24 million in transactions, and 600,000+ rewards delivered.
At YMS, Haydn will share how MiXR uses first-party data to boost student engagement, footfall, and frequency - creating smarter campaigns and stronger connections between students, venues, and leading brands like Guinness, Aperol, and Hendricks.