How to experiment in culture and get comfortable failing
How do you take a functional brand and make it culturally relevant for your audience? Perla Bloom is a strategist at the intersection of tech, creativity, and culture and is passionate about tapping into passion points to humanise brands.
Currently leading Expedia Group’s communications strategy across entertainment, social and editorial content, we sit down with Perla for a conversation on why culture is more than just TikTok trends and how your brand can leverage technology to tell stories and boost brand experiences.
Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives. She currently leading comms planning for content, editorial and entertainment at Expedia Group, and before that was at EA Games writing global marketing strategies for iconic games like Battlefield, The Sims, Need for Speed and many more. Before that she was agency side, and has expertise spanning various sectors, from FMCG to fintech, to Luxury.