How Silly Birds Took Over TikTok

Get a behind-the-scenes look into how non-profit brand RSPB is leading the way for the environmental sector on TikTok, growing audience engagement with a younger demographic through gold-star storytelling, memes and just the right balance of education and entertainment. Yas Devi who looks after all things TikTok at RSPB will share how they have inspired young people to get involved with nature through the use of absolutely unhinged bird memes.