How Gen Alpha is Redefining Consumer Culture
Today’s teens are more than just digital natives — they’re culture drivers, trendsetters, and early adopters shaping the future of consumption. In this session, we’ll share findings from TeenVoice’s national “Teens as Consumers” study and delve into how Gen Alpha’s values, preferences, and behaviors influence how they discover brands, make purchasing decisions, and influence household buying. Attendees will leave with actionable insights and data-backed trends to stay ahead of the curve.
Key Takeaways:
- Understand Gen Alpha’s content and advertising preferences and how their digital behaviors influencing teen spending habits
- Learn how authenticity, identity, and social impact are driving brand loyalty among this demographic
- Get a powerful comparison of Gen Z and emerging-Gen Alpha consumer mindsets
Heather Haggerty is the Senior Director of Marketing at TeenVoice, where she helps brands and organizations unlock the power of teen insights. With over 13 years of experience in youth-focused marketing and product design, Heather specializes in translating teen behaviors into impactful strategies that drive engagement.
Heather holds a B.A. in Marketing from Bentley University and is passionate about youth empowerment and building meaningful connections between brands and young people.
Kaylee Johnson is the Market Research Manager at TeenVoice with experience in creating actionable insights from complex, multi-method research projects. Her expertise lies in survey research methodology, political polling, experimental survey design, and qualitative research.
Kaylee joined TeenVoice after completing her Ph.D. in Political Science at the University of Massachusetts Amherst where, as a UMass Poll fellow, she developed topical expertise in studying and analyzing public opinion, campaigns, and political communications; she also taught courses for the university as an independent instructor. Her areas of expertise allow TeenVoice to gain strategic insight into the voice of the consumer as it develops new products and services and translate data into actionable and compelling narratives.