How creator strategies are evolving for Zalpha
What do brands need to do to stay ahead in the creator economy? Our panel of experts will share how they are winning with creator led strategies - but also what they have learnt from trialling and testing and what hasn’t worked. Want to future-proof your influencer marketing strategies for next-gen consumers? We’ll delve into:
- How Gen Zalpha will shape the creator economy
- What brands need to do to stay ahead
- Real-world success stories from brands winning with creator-led strategies
- A glimpse into the future of influencer marketing
Michele Tropeano is a seasoned Marketing operator with over 13 years of experience scaling online marketplaces and subscription services.
Currently UK Country Manager at Fiverr, Michele believes that combining data-driven insights with compelling storytelling is the winning recipe to a successful Go-to-Market strategy. With experience launching and positioning products in competitive markets at Universal Music, Deezer, and YunoJuno, Michele brings deep expertise in the youth marketing landscape across a wide range of industries.
Outside of work, Michele is an avid Crossfitter, an advocate for LGBTQIA+ rights, and enjoys advising purpose-driven entrepreneurs on Growth.
Laura is a marketing strategist and founder of LD Consulting, where she helps brands and startups grow through social-first thinking, creator partnerships, and commercial brand building. With a background spanning DTC, FMCG, and tech, she’s led digital growth at scale and now advises businesses on how to drive cultural relevance and revenue through the creator economy.
She's worked with brands like Wild and Healf, and is passionate about championing diverse, values-led marketing.
Co-founder at Mixtons; classic cocktails with a twist.
Jenny has 11+ years experience within the Affiliate & Partnerships world, with a focus on building strategic, high-impact collaborations across affiliate marketing, influencers and brand partnerships.
In her current role at Sweaty Betty, Jenny leads global creator campaigns that prioritise authenticity, performance and community - all in support of the brands mission to 'empower women through fitness and beyond'. Her approach blends creativity with strong commercial focus helping to grow the Sweaty Betty Sisterhood and brings its manifesto to life through collaborative and results driven partnerships.