Going Viral Like NYX Cosmetics: Don't Just Spot Trends, Create Them
Real impact comes not just from trend spotting but trend-setting. In this session, Campfire's CCO Alex Brown breaks down how to harness data, creativity, and cultural moments to create viral brand moments that drive real engagement. Learn how Campfire helped NYX Cosmetics explode on social with a 3.7M+ view stunt, and why bold, strategic thinking is the key to owning the conversation before your competitors even see it coming.
Alex is Campfire's Chief Creative Officer, who brings a blend of creativity and strategic insight from his experience in social media content creation and advertising. Alex works to revolutionise our approach to social-first advertising, aiming to inspire our teams to push the envelope, blending bold creativity with meticulous strategy.