From rulebook to reputation: advertising to young people responsibly in a shifting regulatory landscape

The rules around advertising to young people are evolving quickly. From new restrictions on less healthy food and drink to increasing scrutiny of online harms and influencer marketing, the expectations on brands have never been higher.

But compliance does not have to dampen creativity or brand impact. In fact, getting it right can strengthen storytelling, build trust, and protect long term reputation.

In this session, the Advertising Standards Authority will explore what the changing regulatory landscape means in practice. We will highlight the most common pitfalls across advertising, social media and influencer campaigns, with a particular focus on protecting children and young people online and share practical guidance to help you stay both responsible and effective.