From Rulebook to Reputation: Advertising to Young People Responsibly in a Shifting Regulatory Landscape
The rules around advertising to young people are evolving quickly. From new restrictions on less healthy food and drink to increasing scrutiny of online harms and influencer marketing, the expectations on brands have never been higher.
But compliance does not have to dampen creativity or brand impact. In fact, getting it right can strengthen storytelling, build trust, and protect long term reputation.
In this session, the Advertising Standards Authority will explore what the changing regulatory landscape means in practice. We will highlight the most common pitfalls across advertising, social media and influencer campaigns, with a particular focus on protecting children and young people online and share practical guidance to help you stay both responsible and effective.
I am a Compliance Executive for the Committee of Advertising Practice who enjoys a challenge and drawing on my past experiences to apply them in new and exciting ways.
Taylor works in the Compliance Team at the Advertising Standards Authority (ASA). The ASA is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP).