From Gen Alpha, to Gen AI
What does it mean to be the first generation growing up alongside AI, and then what does it even mean to be human in this context? With the promise/ threat of AI coming for our brains, our culture and our jobs, what's left that is uniquely human?
Dr. Russ Wilson from The Sound takes a provocative look through what might come next - everything from peak humanity, digital twins and reGens, and AI agents - exploring what this means for brands looking to connect with whatever it is that comes next.
Dr. Russ Wilson is currently Head of UK at global strategic insight agency, The Sound. He has spent the last 15 years working across the insight and strategy industry, including a stint at Amazon, and has carried out research and consultancy projects for many of the worlds’ leading retailers, delivery companies and payment providers.