From Data to Strategy: Unlocking the latest HE Trends
At SMRS, we’ve dedicated the last five years to refining our syndicated research in the Higher Education sector, and now we’re excited to share the latest insights with you. In this session, we’ll take you on a journey from data to strategy, unlocking key trends and actionable takeaways that will empower your institution to make informed decisions.
Our research dives deep into the minds of prospective students, revealing their pain points, motivations, and how they engage with universities. With this understanding, you'll be equipped to build effective strategies that address audience challenges head-on, meet their evolving needs, and ultimately enhance engagement.
Join us for a data-driven exploration that will help you transform insights into impactful strategies for your university’s success.
As a Marketing Consultant, specialising in Higher Education, Vicky delivers and implements effective and innovative strategic solutions to overcome marketing and recruitment challenges for universities. She has led on a variety of consultancy projects during her 8 years at SMRS, including a Sales Funnel Review incorporating journey mapping for University of Portsmouth, Persona Development projects for University of Glasgow and Loughborough University and a Portfolio review for Birmingham City University.
Vicky has over 10 years’ experience as a marketer in higher education, including working client side as a Marketing and Recruitment Manager at the University of Hertfordshire. She has an excellent understanding of the sector and brings patience and resilience to everything she works on. She focuses on elevating the work a client is currently doing and providing the tools and frameworks necessary to build on what is already in place and help them change for the better.
Michelle Amos is a skilled marketing leader with over twenty years experience in strategic marketing and business development. Currently working as the Associate Director of Marketing and Digital at the University of Salford, she has responsibility for developing comprehensive marketing strategies and oversees digital media, creative services, recruitment marketing and champions the university’s brand. Michelle's professional background includes roles such as Business Development Manager at The ACC Liverpool Group and Head of Events and Sponsorship for NHS Health Scotland. Her expertise spans event management, stakeholder engagement, and digital strategy.
Michelle holds a Chartered Post Graduate Diploma in Marketing from CIM and a Bachelor of Laws (LLB) from Liverpool John Moores University. She is also a dedicated trustee and director for the Blackpool Grand Theatre.