From Cringe to Cool: How Campus Commandos Helped Banks Win Over Gen Z

Ads from banks, insurance companies, and alarm systems don't scream cool — or at least in the past. Adam Grant, CEO of Campus Commandos, reveals how his team turned “cringe” into cool, helping some of the most un-relatable brands capture the attention of college students. Learn how creative campaigns (on shoestring budgets) made financial institutions feel fresh, relevant, and even fun. If your brand is fighting to be heard in a crowded space, this is your blueprint for success.