From Clicks to Community: Why Strategy Matters More than Virality
In today’s digital age, chasing virality can feel like the ultimate goal but true success lies in building a community, not just an audience. During this keynote, Ama explores why strategic content, not just trending moments, drives long-term growth, trust, and conversion.
Learn how to use content as a form of meaningful communication that deepens connection, fuels engagement, and turns followers into advocates. Discover how focusing on depth over reach can unlock the kind of community that moves people and your business forward.
Ama Amo-Agyei is a Ghanaian-British entrepreneur and founder of Plantmade, an award-winning wellness brand known for its vegan, plant-based haircare and personal care products. Starting with just £100, Ama built a multi-million-pound enterprise focused on nourishing, sustainable solutions for hair and skin. Under her leadership, Plantmade has seen rapid growth and was ranked 29th on The Sunday Times List of the UK’s fastest-growing private companies in 2024.
Ama champions minority empowerment through entrepreneurial storytelling, sharing her journey with companies like Meta, PwC, and Microsoft, and at events like Black Tech Fest - proving passion and purpose can uplift entire communities.