Experience Is the New Currency: How AI is winning the battleground for brand success
This keynote from Unified Modern Minds (UMM Digital) explores the profound transformation reshaping marketing today, driven by AI and personalized customer experiences - which Gen Zalpha audiences demand.
This talk will examine how traditional digital marketing—characterized by broad audience targeting, manual campaign management, and limited real-time optimization—is being challenged by AI-powered customer experience (CX) strategies.
You will get an understanding of how AI can deliver seamless, 24/7 personalized interactions that can improve customer satisfaction and loyalty - using real-world examples to highlight how brands can integrate AI CX to enhance personalization, streamline operations, and foster deeper engagement—while still preserving the trust and emotional connection that traditional marketing builds.
Attendees will gain insights into balancing legacy marketing methods with AI innovations to future-proof your strategies in an era where customer experience is the new battleground for brand success.
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Santhosh Palavesh is the CEO at Unified Modern Minds (formerly UMM Digital), the 200-strong AI-centric digital consulting powerhouse that engineers tomorrow’s solutions for today’s high-growth companies. Part tech evangelist, part unrepentant innovator, Santhosh has a knack for seeing possibility where others see only noise—turning random sparks of inspiration into engines that drive whole markets.
A serial tech entrepreneur and blockchain pioneer, Santhosh has built and exited ventures like Belfrics, lending him global street cred in the world of digital innovation. Celebrated for transforming brands with his signature blend of AI, marketing savvy, and curiosity, he thrives on turning big challenges into breakthrough strategies.