Entertain Me! How Hollywood’s marketing triumphs and Netflix’s buzzworthy campaigns can inspire your brand
Step inside the world of entertainment with an all-star panel of marketing experts behind campaigns for hits like Bridget Jones, Stranger Things, Fast & Furious, and more. Discover how the biggest studios build buzz, shape culture-defining moments, and turn audiences into loyal fans. Whether you're a brand, marketer, or creative, this session offers invaluable lessons from both British and Hollywood studios—on storytelling, fandom-building, and the power of entertainment IP. Packed with insight, inspiration, and behind-the-scenes secrets, this is one you won’t want to miss.
Amber Taylor is a creative, marketing strategy leader with over 20 years of experience driving impactful, fan-first campaigns in the entertainment industry at Netflix, Twentieth Century Fox, and Warner Bros. Her expertise spans 360° communication channels, building enduring brand fandoms and buzzworthy cultural moments globally.
As Netflix’s first marketing hire in EMEA, Amber launched the brand in the UK and led flagship original series & film campaigns fuelling 15x subscriber growth and elevated the brand’s cultural standing. She has shaped campaigns for iconic franchises such as Harry Potter, Breaking Bad, Black Mirror, Orange is the New Black, The Crown and Stranger Things.
Bec Mortimer is a seasoned entertainment executive with decades of leadership experience across global streaming platforms, major studios, and independent distributors. At Netflix, she established the company’s first international office in the UK, where she spent nearly ten years. She built and led the UK team, driving the business to profitability ahead of schedule. Her strategic leadership also played a critical role in Netflix’s expansion across EMEA.
Earlier in her career, Bec was instrumental in launching and successfully scaling Momentum Pictures and Entertainment One, and she held senior leadership roles at Warner Bros. and Universal Pictures.
Charlotte has created highly talkable and impactful campaigns at Entertainment One, Netflix and now Sky. Charlotte and her team’s slate includes Mary & George, the Day of the Jackal, the Tattooist of Auschwitz, Sweetpea and many more.
Cat has over 20 years film marketing experience leading international and local teams. Cat’s track record of executing ambitious big and nuanced campaign ideas includes Fast & Furious, Fifty Shades, Jurassic Park, Mamma Mia, Bridget Jones, Despicable Me, How to Train Your Dragon and James Bond.
An active campaigner for greater diversity in the Industry via ‘ROLE THE CREDITS’ series, Cat is a long time Mentor for The Prince's Trust.