Cracking the next gen brand code with the PION100
Pion presents wave two of the most influential brand ranking of 2026. Discover where your brand stands with young people today and what drives brand love vs. spend.
Understand the emotional drivers, spending patterns, and brand behaviours that marketers need to know to stay relevant with the next generation and find out who are the movers and shakers as we head into the second half of the year.
Richard leads B2B content at Pion, where he's responsible for events and insights. For over a decade, he has been the driving force behind scaling the Youth Marketing Strategy (YMS) event globally. His unique combination of passion for youth marketing, brand storytelling, and community-building is what has made Pion a uniquely positioned and consistently relevant brand.