Community is the new loyalty: winning Gen Z through belonging

Holly Pound is a builder of brands, communities, and movements that make culture shift. She’s led U.S. marketing at Depop for the last 3 years, driving campaigns that put circular fashion at the heart of student life and scaling a 100-campus ambassador network. From that, she launched peer—a new student community redefining access to the industry through a value-exchange model between professionals and students.

Holly’s passion is creating bold, grassroots ideas that grow into cultural movements, giving the next generation the tools and platforms to break through.