Built for the Feed: How Social-First Strategies are Winning Youth Audiences

Youth audiences don’t experience marketing as campaigns - they experience it as content in their feed.

This session explores how brands like Currys have shifted to social-first strategies, designing content that feels native, entertaining and culturally fluent. We’ll unpack how tone of voice, lo-fi formats, speed and creator-style storytelling help brands earn attention, build relevance and stay credible with younger audiences.

‍