Building G.O.A.T. brands for Gen Alpha
Joeri Van den Bergh will share new insights from a global study on Gen Alpha, the newest generation set to influence the future. Their economic footprint is projected to exceed €5.2 trillion, with spending power growing three times faster than any other generation by 2030. Raised by Millennial parents and immersed in a digital-first world, Gen Alpha is already influencing household decisions and shaping cultural trends. What do they dream of in a world shaped by smart technology, climate challenges, and shifting ideas about fairness and identity? What fears do they carry and what ambitions drive them to make a difference - even as kids?
Joeri’s keynote will share his findings and show how to build G.O.A.T. (Greatest of All Time) brands that resonate with this powerful generation.
Joeri Van den Bergh is a leading expert in marketing, consumer behavior, and generational trends, specialized in engaging with Gen Z, Millennials (or Gen Y), and the emerging Gen Alpha.
He is an AMA (American Marketing Association Best Book) awarded global thought leader and marketing author on the impact of NextGen on marketing, business and on consumer trends. As a Marketing Professor at one of Europe’s leading business schools (Vlerick) Joeri is continuously updating his insights and foresights on NextGen consumer behavior in a fast-changing world.
With extensive experience in youth, family and teen marketing, as well as sustainability and regeneration strategies, Joeri offers invaluable insights into connecting with today's young consumers.