Building confidence with Girlguiding: what young girls' lives are like today
Girlguiding, along with a panel of 3 x girls (advocates of the organisation) discuss the reality of growing up as a girl today. They dig into the results of their recent Girls' Attitudes Survey which reveals the mounting pressures girls are facing everyday; both online and offline.
From the challenges such as feeling unsafe in a society with rising reports of misogyny and pressure to conform to unrealistic standards, to what brings their confidence up and their hopes to drive change for causes close to their hearts.
The panel will delve into the importance of understanding girls, so brands can not only stay relevant but they can develop products and services that resonate with and cater for them.
As Head of Brand, Marketing and Communications at Girlguiding - the UK's largest youth organisation for girls - Laura is dedicated to promoting Girlguiding’s mission of empowering girls and ensuring their voices are heard.
She helps to build Girlguiding’s brand, including the launch of a rebrand in 2023, improve perceptions and inspire people to join through overseeing creative output, marketing campaigns, social media channels and member communications.
With over 16 years working in marketing, Laura previously worked at the NSPCC creating impactful behaviour change and brand campaigns. Laura is an accredited coach and is passionate about helping people grow and achieve their full potential.
As the Head of Corporate Communications and External Affairs at Girlguiding - the UK's largest youth organisation for girls - Abby is passionate about storytelling and amplifying girls’ voices within these stories, sharing issues and topics that are important to them.
She helps to strengthen Girlguiding’s external presence and reputation by overseeing a busy press office, influencing sectors and government, and managing the corporate narrative of the organisation.
Previously, Abby worked at a communications agency focused on positive change, from preparing the UK for the EV era to guiding parents and young people on post-16 educational options.