Building a brand with purpose for Alphas (and their parents)
Prepare for another generational shift - there's a new kid on the block in Alpha. It’s loud, opinionated, and you probably don't understand it. Hear from our panel of marketing experts at brands that kids love on how they are approaching advertising to the next wave of young consumers and their parents.
Discover what purchasing influence Alphas have in their household and how brands are responding by balancing tactics and messaging in a way that is both responsible and engaging.
Why we're excited:
- Jon is responsible for driving Yoto's growth as a key player in both the emerging audio tech market and in family life. He will share how the brand balances marketing messages for parents with a product that kids love and how the brand is sharing it's mission to empower kids through audio.
- Sal heads up marketing and communications at We Are Futures, the go-to partner for building advocacy for brands amongst young people.
- Josephine is a youth expert and for the last decade she has pioneered methodologies that have shaped how global brands connect with the next-generation.
Jon Kell is the Vice President of Marketing at Yoto, responsible for driving the growth of the Yoto brand globally. Since joining Yoto in its early stages, Jon has helped it expand from a small team to over 170 employees worldwide.
Prior to joining Yoto, Jon spent a decade in various agencies working across a number of disciplines crafting strategy and campaigns for brands such as Coca-Cola, Budweiser, and Bose. Additionally his time in startups and the music industry further enriched his experience, culminating in the insights he brings to Yoto today.
With a proven track record in strategic brand, digital and growth marketing, Sal has led teams across a variety of disciplines including brand & marketing strategy, digital product development, digital innovation and campaign delivery for clients including Harvey Nichols, Molton Brown, Pleasing, The Evening Standard, Allbirds, Brompton, Genesis and Tiffany.
Sal heads up our Marketing & Communications department, taking our brand & social impact programmes, campaigns and stories into the lives of young people. Utilizing a deep understanding of target audiences to deliver fully-integrated and creative multi-channel marketing, the Marketing & Communications team develops blended marketing campaigns across owned, earned, paid and partner channels to build advocacy for brands amongst young people.
Josephine Hansom is an industry thought leader with over 20 years of research experience transforming businesses through strategic insights. For the last decade she has pioneered methodologies that have shaped how global brands connect with the next-generation.
CMO at NatWest Rooster Money, a children’s prepaid debit card and pocket money app, designed to give young people a head start with money by building their money confidence. Ex Zopa, Betfair, Interactive Investor - driving growth at some of the UK's leading start ups and scale ups.