Building a brand with purpose for Alphas (and their parents)
Prepare for another generational shift - there's a new kid on the block in Alpha. It’s loud, opinionated, and you probably don't understand it. Hear from our panel of marketing experts at brands that kids love on how they are approaching advertising to the next wave of young consumers and their parents.
Discover what purchasing influence Alphas have in their household and how brands are responding by balancing tactics and messaging in a way that is both responsible and engaging.
Why we're excited:
- Jon is responsible for driving Yoto's growth as a key player in both the emerging audio tech market and in family life. He will share how the brand balances marketing messages for parents with a product that kids love and how the brand is sharing it's mission to empower kids through audio.
- Luna's co-founder Jas is on a mission to create a more informed and educated Gen Zalpha, breaking the taboos around teen health with the world's first AI-driven digital health companion for teens.
Jas is the Co-Founder of luna, the world’s first digital companion for teens as they navigate adolescence. Jas is a consultant turned entrepreneur. She started her career at Deloitte working on Strategy and Operations projects for FTSE 100 Banks and Insurers. Jas decided she wanted to do something more impactful and entrepreneurial so left her role as a big 4 Consultant to start luna. Jas holds an MBA from Oxford Saïd Business School and outside of work she sits on the Governing Board of her former high school.
Jon Kell is the Vice President of Marketing at Yoto, responsible for driving the growth of the Yoto brand globally. Since joining Yoto in its early stages, Jon has helped it expand from a small team to over 170 employees worldwide.
Prior to joining Yoto, Jon spent a decade in various agencies working across a number of disciplines crafting strategy and campaigns for brands such as Coca-Cola, Budweiser, and Bose. Additionally his time in startups and the music industry further enriched his experience, culminating in the insights he brings to Yoto today.