Breaking the banking mould: A spotlight on Monzo’s Book of Money

Discover how Monzo disrupted the financial industry once again with the mission-driven launch of The Book of Money - a campaign that turned financial literacy into a mainstream cultural moment.

In this fireside chat, Tierney Cowap, Senior Brand Manager at Monzo, breaks down the strategy behind the campaign and what marketers can learn from it, including:

• How Monzo took a topic that feels confusing, intimidating and out of reach and created a brand asset that resonates with younger audiences.
• The story of the campaign from pitching to publishing and why storytelling can be a powerful extension of your brand strategy.
• The activations that brought the campaign to life and helped Monzo meet their audience where they are.