Full Agenda
Gen Alpha & What's Next

Understanding Alphas: Brands vs Parents Open Mic Session

There’s a new generation on the block: Gen Alpha. They’re loud, opinionated, and already reshaping the rules - and chances are, you don’t fully understand them yet.

In this panel, we bring together leading marketers and real-world parents to explore how brands can build trust, relevance, and value in the lives of Gen Alpha families.We'll explore:

  • How brands are evolving their messaging and tactics to connect with both Gen Alpha and their parents.
  • The real purchasing power of Alpha kids—and how parents are managing a generation that’s more informed (and persuasive) than ever.
  • The key challenges and opportunities shaping Gen Alpha: from screen time and social media pressures to education, values, and digital identity.

2:30 pm
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3:05 pm
Blaze Stage
SPEAKERS