Understanding Alphas: Brands vs Parents Open Mic Session
There’s a new generation on the block: Gen Alpha. They’re loud, opinionated, and already reshaping the rules - and chances are, you don’t fully understand them yet.
In this panel, we bring together leading marketers and real-world parents to explore how brands can build trust, relevance, and value in the lives of Gen Alpha families.We'll explore:
- How brands are evolving their messaging and tactics to connect with both Gen Alpha and their parents.
- The real purchasing power of Alpha kids—and how parents are managing a generation that’s more informed (and persuasive) than ever.
- The key challenges and opportunities shaping Gen Alpha: from screen time and social media pressures to education, values, and digital identity.
Charu is a visionary brand and marketing leader known for transforming insights into strategic initiatives that drive impact. She is the founder of Chellams, the first-of-its-kind closed-loop kids' toy brand, redefining sustainability in the toy industry. With expertise in brand strategy, operations, consumer insights, and product innovation, Charu has led high-performing teams across industries including DTC, Fashion, Tech, CPG, and Beauty. Her global experience, passion for innovation, and ability to inspire teams make her a driving force in shaping the future of brands and products.
Rheanna is a global creative brand leader with 17+ years leading multidisciplinary teams across politics, nonprofits, agencies, big tech, and fashion. She's deeply passionate about authentic, diversity-driven storytelling to humanize brands and inspire action.
These days she's splitting her time between San Francisco and New York and exploring the world with her pre-teen daughter and photographer boyfriend.
Kerim's a seasoned digital marketer focused on driving engaging, deep and long term relationships for major brands, including Fortune 100 companies. He specializes in improving CX, reducing churn and growing businesses through data driven insights.
With a background in performance marketing, analytics and customer care operations, Kerim's developed effective new strategies, built new revenue streams and improved business processes to save time and money.
He's passionate about finding practical solutions to everyday challenges and delivering results that make a real impact.
Ethel Klein is Vice President of Customer Success at Behaviorally, specializing in consumer behavior and packaging design. With a keen focus on Decision Precision intelligence, she helps brands understand the critical moment of purchase. Since joining in 2021, Ethel has worked with top brands like Colgate-Palmolive, Coca-Cola, Ocean Spray, Newell Brands, and Glanbia Performance Nutrition.
Known for her quirky, friendly, and empathetic approach, she is passionate about uncovering consumer truths through research. At this event, she’ll join a panel to dive into what parents raising Gen Alpha really think—so get ready for an insightful, no-holds-barred discussion!
As the Senior Associate Brand Manager for OREO at Mondelez International, Caroline Suppiger (she/her) combines creativity with collaboration to drive innovative marketing strategies. A graduate of Washington University in St. Louis, she began her journey at Mondelez right out of college and has since dedicated three years to the dynamic OREO marketing team.
Caroline has played a pivotal role in the successful launches of limited-edition partnerships, including OREO Sour Patch Kids and OREO Star Wars. She also spearheads the brand's organic strategy, continually weaving OREO’s 112-year legacy into the fabric of cultural moments.