Brand Collabs 2.0 - The Bridge to New Audiences
Brand collaborations are the gift that keeps giving, but how are they evolving to help brands build bridges to new audiences? Our panel will share their insights into some of their recent brand partnerships and delve into what makes the ultimate collab.
Why we're excited:
- Francesca developed strategy and ideas for all multi-channel seasonal campaigns and marketing activations at Ann Summers, aligning the brand with key partners.
- Lucy is passionate about creating attention-grabbing and impactful partnerships for CoppaFeel!, the UK's only youth-focussed breast cancer awareness charity.
- Chris has spearheaded VistaPrint's partnerships from the French Tennis Federation to Enterprise Nation to increase the brand's reach to new communities.
Marketing has been a passion of mine since age 15, when I first realised the potential of this field to shape narratives and create meaningful connections between brands and people. Early on, I started giving career talks to Year 11 and sixth form students around North and East London, sharing the often-unseen creative and strategic avenues that marketing offers. Those experiences showed me the power of mentorship and ignited a lasting desire to inspire others about this dynamic career path. Currently, I develop strategy and ideas for all multi-channel seasonal campaigns and marketing activations at Ann Summers.
Lucy Jackson is the Head of Partnerships at CoppaFeel!, the UK's only youth-focussed breast cancer awareness charity. With over 12 years experience in the charity sector, she currently leads the Partnerships team in the development and delivery of the corporate partnerships strategy.
Lucy is passionate about creating attention-grabbing and impactful partnerships with brands and companies to raise vital funds for the charity's work, as well as raising awareness of CoppaFeel!'s life-saving message; that checking your chest could save your life.
Chris is the Country Marketing Manager for Northern Europe markets at VistaPrint, where he oversees defining and implementing the marketing strategy for the UK, Italy and Nordic countries. His responsibilities include monitoring and reporting on markets, identifying growth opportunities, optimizations and local initiatives in partnerships with corresponding stakeholders. He joined the company in 2021 as Email Strategy and Planning Lead for Europe, providing strategic direction through metrics monitoring, campaigns optimization and A/B tests development and analysis.
He has 15 years’ experience in Digital Marketing strategy, working in a diverse range of industries from Industrial automation to financial services and educational sector.
Chris graduated in Business Studies at Liverpool John Moores University and has a postgraduate diploma in Digital Marketing. He lives and works in Staffordshire.
April is a seasoned comms pro with 14+ years’ experience in some of London's top PR agencies. Currently leading the team at creative comms agency Here Be Dragons, April has always been drawn to culturally relevant creative work, and at Here Be Dragons has worked across industry recognised campaigns for brands including Greggs, Beavertown, Oddbox, Kimpton Fitzroy London and Disney.