Born Swiping: Winning Hearts, Minds & Screens of Gen Alpha
How do you market to a generation that’s been swiping since they could speak? Generation Alpha are the most digitally native, emotionally expressive, and brand-savvy cohort we’ve ever seen. Born between 2010 and 2024, these kids are not just future consumers—they’re already influencing household decisions, shaping brand perceptions, and redefining what authenticity means in a post-trust, post-pandemic world.
In this session, I’ll unpack exclusive insights from The Kite Factory’s recent research paper, The Gen Alpha Playbook, including:
- Why 47% of parents say they always buy the brands their kids prefer.
- How Gen Alpha’s emotional needs—Autonomy, Play, and Peace—are shaping their media choices and brand expectations.
- The platforms that matter: why YouTube, TikTok, and Roblox are dominating their world—and what that means for marketers.
- Actionable strategies from the Empathy Framework to build lasting emotional connections with this discerning generation.
This goes beyond chasing trends—it’s about building brand relationships that grow with Gen Alpha, not just at them. Whether you’re a youth brand, nonprofit, or content creator, you’ll leave with a practical playbook for relevance, resonance, and real impact.
Lydia is a creative media strategist who turns insight into impact for her clients, cutting through noise with strategies rooted in real audience behaviour, sharp market instincts, and brand opportunity.
Equal parts creative and commercial, she builds campaigns that deliver — on awareness, performance, and growth. With cross-sector experience and a challenger mindset, Lydia helps marketing leaders push boundaries and drive results.