Between the channels – how prospective students engage with media
As competition for student recruitment intensifies, it's crucial to assess the effectiveness of your media strategy. Join us for a deep dive into the latest SMRS Media Mapper 24/25 research, which uncovers how prospective students truly engage with media—insights often overlooked by traditional research tools.
In this session, we’ll explore key trends in student media consumption, from the influence of social media and peer-driven content to the importance of niche platforms like UCAS and TSR. We’ll provide actionable steps to assess your media plan’s 'health,' optimise your media mix, and ensure your messaging connects with students at every stage of their decision-making journey.
Gain the insights and tools you need to refine your strategy, maximise your recruitment efforts, and stay ahead in an evolving landscape.
Jon has over 20 years’ experience in developing successful student marketing strategies across dozens of brands. In addition to leading paid media campaigns, he’s been at the centre of countless strategic projects helping universities to communicate more effectively with their audiences. Projects such as brand development, brand research, propensity modelling, student journey mapping and persona development.
Nali has previously achieved a PhD, fully funded by the Leverhulme Trust, in exploring attitudes towards multiculturalism and cultural identity in the UK. He will run and oversee any research projects that may be required to achieve a more in-depth understanding of your audiences, working closely with you to understand your exact insight needs.
Research projects Nali has delivered previously include creative testing for the University of Sussex, Oxford International ELLT and the Royal College of Art, and Nali also plays a lead role in the delivery of our proprietary MediaMapper research which explores how a prospective student audience (3,000 16-19 year olds) use media and various platforms, broadly and specifically in relation to their university research and decision-making.