Behind the Screens: The Not-So-Secret Digital Lives of Gen Z
dcdx takes us on a never-before seen journey through the platforms, the digital habits and the behaviors of Gen Z and Gen Alpha, through the largest mobile screen time study ever performed.
What to expect:
- The top 10 apps Gen Z'ers are using, with YoY change, with age and gender differences
- The newest and hottest digital channels and platforms Gen Z'ers are spending time in 2025
- Boom and bust categories, from AI tools to dating apps to gaming, streaming and more
Andrew, 26, is the Founder and CEO of dcdx, helping the world's top brands attract Gen Z. dcdx's work has been recognized by the NYT, WSJ, BBC & more for their new lens into Gen Z. Andrew leads dcdx on a mission to make the future human; a future where brands pull audiences in by forming meaningful, human connections with their audience.
Mara Stolzenbach is the Director of Strategy at dcdx, where she leads research and strategy with a highly specialized, investigative approach. An expert in youth culture, Mara uncovers hidden human truths beyond surface-level trends to drive strategic breakthroughs. She has worked with various clients across industries, including Hinge, Spotify, L'Oréal, and Crocs, helping brands stay ahead of the cultural curve and attract the next generation of consumers.