Attention is the New Oil: How to Measure, Capture & Monetise Student Engagement

The fight for attention is becoming the defining challenge in marketing. AI disruption, shifting algorithms, and the rapid pace of change mean brands can no longer rely on traditional metrics to measure engagement. In a world of unpredictability, attention is the most valuable—and fragile—commodity. But what if you could guarantee attention? And what if you could become your own data scientist, measuring and leveraging engagement with confidence? Over the past decade, Christopher Platt has built one of the UK’s most powerful consumer insight databases, alongside an offline, AI-proof marketing engine reaching 500,000 new consumers every year at a moment of complete attention. As someone with ADHD, he understands distraction better than most—but also knows that real engagement isn’t disappearing, it’s just changing.

This session will challenge how we assess attention, unveil exclusive student data, and explore why young people are the most undervalued yet influential audience in marketing. Expect insights into the speed of change, the hidden influence of students at home, and a new way to measure complete attention in a fragmented world.

If attention is the new oil, who’s securing their supply—and who’s running on empty?