AI Won’t Steal Your Jobs, Creators Might

We live in a world where many brand, marketing and agency folk are fearful of losing vital roles in creative fields to emerging technology and the likes of AI. However, amongst the development of technology, there’s also a new contender that is being introduced: creators. Creators have gone from executing briefs to rewriting them and in many cases, they’ve become a treasure trove for audience insight and data.

This panel unpacks how brands and agencies can embrace the full potential of creator partnerships by understanding their value, integrating them into their strategic and creative process earlier and why marketers may be looking at a world where the floor is shared with creators.

Key takeaways:

• Why brands need to listen to creator insights
• How creators can help brands tap into culture with authenticity
• Practical ways to give creators more creative control without losing brand alignment