£100m Content Deals - The Secrets To Content & Community Marketing
Want to land content partnerships with brands like Nike, adidas, and New Balance? Here’s what actually works. George Sullivan, Founder & CEO of The Sole Supplier, shares his insights from running shopping platform and marketplace, connecting sneakerheads with hard to find products.
- Learn the exact strategies we used to turn a niche sneaker platform into a content machine that’s generated over 2bn impressions.
- Discover how building a community of 3M+ fans unlocked £100M+ in content deals with Nike, Adidas, and more.
- See why community led content beats traditional ads and how to make it work for your brand- Walk away with actionable tips you can implement tomorrow to boost engagement, brand credibility, and sales
- Understand what today’s youth audiences really want from brands and how to connect with them authentically.
George is the founder and CEO of The Sole Supplier – a shopping platform and marketplace connecting sneakerheads with hard to find products. Through the use of innovative tech, engaging content and strategic partnerships, The Sole Supplier drives over £50million in annual revenue to global brands like Nike, adidas and ASOS.
Over the past decade, George has bootstrapped the company from a bedroom blog to a UK powerhouse, driven by an amazing team of 30 at their Shoreditch hub.