Full Agenda

Performance Playbook
£100m Content Deals - The Secrets To Content & Community Marketing
Want to land content partnerships with brands like Nike, adidas, and New Balance? Here’s what actually works. George Sullivan, Founder & CEO of The Sole Supplier, shares his insights from running shopping platform and marketplace, connecting sneakerheads with hard to find products.
- Learn the exact strategies we used to turn a niche sneaker platform into a content machine that’s generated over 2bn impressions.
- Discover how building a community of 3M+ fans unlocked £100M+ in content deals with Nike, Adidas, and more.
- See why community led content beats traditional ads and how to make it work for your brand- Walk away with actionable tips you can implement tomorrow to boost engagement, brand credibility, and sales
- Understand what today’s youth audiences really want from brands and how to connect with them authentically.
2:30 pm
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2:55 pm
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Evolve Stage (T3)
SPEAKERS

George Sullivan
Founder & CEO, The Sole Supplier