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How Channel 4 Is Winning Gen Z: Inside the Social-First Strategy Behind Channel 4.0

Still treating TV and social as separate strategies? Channel 4 isn't. They win Gen Z audiences through creator culture, data-led content and broadcasting.
Tamara Olori
May 28, 2026
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min read
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Social impact

Self-care and Gen Z: How are young people protecting their mental health in 2024?

We ask how Gen Z is really feeling, how they're practicing self-care, and share how brands can support them on their emotional and physical journeys.
Izzy Hall
February 6, 2024
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min read
Youth marketing

Creating content that doesn't give Gen Z the ick

Understanding and mastering the right tone of voice for content and campaigns is vital for brands, but how can you avoid giving Gen Z the dreaded 'ick'?
Izzy Hall
February 5, 2024
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min read
Customer acquisition and CRO

Top 5 affiliate marketing trends to know for 2024

To stay on top in the affiliate marketing world, you need to stay ahead of the trends. We share five key affiliate marketing trends for 2024.
Izzy Hall
February 2, 2024
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min read
Youth marketing

Elevate your Gen Z marketing game: New sessions unveiled for YMS NYC 2024!

Youth Marketing Strategy is the event where the future of youth culture is decided. New speakers and sessions have officially landed.
Alexandra Haider
February 1, 2024
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min read
Youth marketing

5 top tips to get the most out of attending a conference

YMS is a conference like no other, but how you can take advantage of what's in store and make the most of it?
Izzy Hall
January 25, 2024
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min read
Youth marketing

10 Gen Zalpha stats that will blow your mind

Alexandra Haider
January 24, 2024
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min read
Youth marketing

Your exclusive guide to YMS marketing festivals: Everything you can expect

YMS brings together the biggest names in the youth marketing industry every year. Learn about everything you can expect at the event.
Alexandra Haider
January 15, 2024
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min read
Social impact

Are Gen Z 'really annoying' to work with?

Following actor Jodie Foster's criticism of Gen Z, we explore the future of work and asking how 'annoying' they really are.
Izzy Hall
January 12, 2024
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min read
Youth marketing

6 reasons why YMS is the must-attend youth marketing event of the year

What makes Youth Marketing Strategy (YMS) events so special, and why should it be the number one event in your diary? Well, look no further…
Izzy Hall
January 12, 2024
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min read
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Customer acquisition and CRO

What is zero-party data and why should your brand care?

Zero-party data is key to your marketing success. Find out exactly what zero-party data is, why it’s relevant for your brand and how we can help.
Alexandra Haider
January 9, 2024
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min read
Social media, influencer and creator marketing

Three ways to reach Gen Z with creator marketing in 2024

Gen Z are always searching for one key metric: authenticity. In this blog, we explore how to leverage creators to win their spending power.
Alexandra Haider
January 5, 2024
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min read
Youth marketing

The best Gen Z marketing campaigns of 2023

A Gen Z campaign round-up to help you stay aware of the competition and learn from the leading marketing strategies of 2023.
Izzy Hall
December 18, 2023
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min read