Pion news
min read

Introducing Futurescape: Together towards tomorrow

Written by
Izzy Hall
Published on
March 15, 2024
Last updated
March 15, 2024

What this article covers

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The next generation is poised to shape the future in significant ways. As a generation of change-makers, the more we learn about them, the more we can help them thrive through life and make their prospective worlds a better place. 

And that’s why our YMS LDN event has undergone a makeover. New year, new theme, new ideas. 

Enter: Futurescape by YMS.

Introducing Futurescape

Futurescape is the 2024 event that’s laser focused on the future. It’s your opportunity to hear from pioneers, experts, and empowered young people. 

With the online and offline worlds developing at an exponential rate, brands, and youth marketers need to do the same in order to thrive. That’s why Futurescape is future-focused and curious. It’s a marketing event that thrives on understanding, knowledge, and asking questions. 

Get ready to take your next learning further and beyond with Futurescape. Together towards tomorrow. 

What is Futurescape? 

An exploration into the future, Futurescape is set to be an immersive world of next gen learning. It’s the place for marketers, creators, strategists, and brand builders to work towards tomorrow, plugging into youth marketing like never before. 

Hear directly from Gen Z and experts as they speak about their own experiences and share knowledge, ideas, and insights. Futurescape brings passionate youth marketers together, and as a hub of networking and community, drives us to look forward.

Why have we made this change?

With over 10 years of experience under our belts, why the change? Richard Jackson, Head of Insights and Events at Pion, explains:

“Over the past 13 years, the YMS event has been cemented in uniting the youth marketing community. Whilst this still rings true today, we want the event to evolve at the same pace as the world around us. With this in mind, 2024 Futurescape is our vision for YMS looking forward. 

“With the launch of our exciting new brand Pion earlier this year, it felt like the right time to revisit the mission of YMS and what it means for the industry around us. When discussing this, the word future was at the heart of all our conversations. Considering that YMS is all around the future consumer, the future generation, this seemed the perfect opportunity to unite these elements.” 

What’s on at YMS LDN?

Ready to immerse yourself in next gen learning? Visit our stages Evolve, Discover, and Blaze, and choose the content that works for you. 

Check out a sneak peek of what’s in store: 

Future Forward: Decoding Youth Culture in 2024 - A Deep Dive into Our Trends Report 

Get ready for a high-energy dive into Gen Z's world! It's not just trends; it's a roadmap for your business in finance, retail, beauty, and more. Hot topics include: the truth behind TikTok’s trajectory, Gen Z vs AI, and the mystery behind the surge of credit card use among Gen Z. 

The Experiential Boom: Creative Strategies That Are Winning 

We know Gen Z craves experiences, but how do you create an authentic, unique and inclusive one? From pop ups and festivals to activations and immersive experiences, we hear the creative strategies that are winning and what you need to know from idea to execution.

Wealth, Health and Coping Strategies for the Future Generation 

Are you aware of how young people view the world and the challenges that this generation are facing or will have to face in their lifetime? Our panel debate how brands can support young people to achieve success, navigate challenges and ultimately be happy. 

Stay Ahead of the TikTok Game: Ten Tips for Beating the Competition 

Your start to finish guide on creating a killer TikTok strategy and how you can evolve your content for the best results. From a posting schedule to swear by and developing a TikTok tone of voice to the number one hack to make the most out of TikTok's discoverability usage, 

Empowering Tomorrow: Gen Z’s Role in Social and Political Change 

An exploration into how young people are driving change in the UK, addressing issues from the cost of living crisis to mental health support. Discover the power of Gen Z and the role brands can play in making a difference.

Gen Z: Ask Us Anything 

Join us for an interactive session with a panel of candid young individuals from Gen Z. This live session offers a unique opportunity to seek the unfiltered opinions of young people on a wide range of topics. Don't miss this chance to connect with the voices of the next generation. 

With speakers from Monzo, The Diary of a CEO, Dymbox, Shoobs, and Pinterest (and many, many more!), listen and learn from the brands changing the landscape of Gen Z marketing.

Plug into the future and join us at YMS LDN this June. Tickets available now.

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