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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.
Anastasia Kefalas
July 14, 2026
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min read
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Culture and trends

3 ways Gen Z are disrupting the travel industry

Gen Z have got holiday blues like never before – but when it comes to booking their travel, they're shaking up the industry in more ways than one.
Alexandra Haider
February 14, 2024
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min read
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Youth marketing

Love in the digital age: Navigating the shift in Gen Z dating trends

We shed light on the evolving nature of Gen Z’s approach to dating and share valuable insights to help marketers stay relevant in a changing market.
Izzy Hall
February 14, 2024
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min read
Image collage of January's marketing moments of the month
Culture and trends

A serving of goodbye pie, AI gone wrong & unlikely beauty ambassadors: January marketing moments of the month

January might be the bleakest month of the year, but it doesn't mean it wasn't home to some great marketing campaigns. Check out our round-up of the best.
Alexandra Haider
February 8, 2024
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min read
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Youth marketing

Gen Z trends, community and youth marketing myths: Q&A with Jacee Scoular, Garage

We catch up with Jacee Scoular, VP of Marketing at GARAGE and one of our YMS speakers, about youth marketing trends and Gen Z mythbusting.
Izzy Hall
February 6, 2024
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min read
Image of a young woman with her hair in a towel and putting on make-up
Social impact

Self-care and Gen Z: How are young people protecting their mental health in 2024?

We ask how Gen Z is really feeling, how they're practicing self-care, and share how brands can support them on their emotional and physical journeys.
Izzy Hall
February 6, 2024
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min read
Youth marketing

Creating content that doesn't give Gen Z the ick

Understanding and mastering the right tone of voice for content and campaigns is vital for brands, but how can you avoid giving Gen Z the dreaded 'ick'?
Izzy Hall
February 5, 2024
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min read
Customer acquisition and CRO

Top 5 affiliate marketing trends to know for 2024

To stay on top in the affiliate marketing world, you need to stay ahead of the trends. We share five key affiliate marketing trends for 2024.
Izzy Hall
February 2, 2024
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min read
Youth marketing

Elevate your Gen Z marketing game: New sessions unveiled for YMS NYC 2024!

Youth Marketing Strategy is the event where the future of youth culture is decided. New speakers and sessions have officially landed.
Alexandra Haider
February 1, 2024
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min read
Youth marketing

5 top tips to get the most out of attending a conference

YMS is a conference like no other, but how you can take advantage of what's in store and make the most of it?
Izzy Hall
January 25, 2024
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min read
Youth marketing

10 Gen Zalpha stats that will blow your mind

Alexandra Haider
January 24, 2024
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min read
Youth marketing

Your exclusive guide to YMS marketing festivals: Everything you can expect

YMS brings together the biggest names in the youth marketing industry every year. Learn about everything you can expect at the event.
Alexandra Haider
January 15, 2024
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min read
Social impact

Are Gen Z 'really annoying' to work with?

Following actor Jodie Foster's criticism of Gen Z, we explore the future of work and asking how 'annoying' they really are.
Izzy Hall
January 12, 2024
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min read