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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.

Anastasia Kefalas

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Youth marketing

Attracting Gen Z talent and growing brand love: Q&A with Zara Easton, LinkedIn

We catch up with LinkedIn's Zara Easton about Gen Z's work ethic, growing brand love, and how employers can widen their talent pools.

Female Gen Zer on her cell phone in front of a brick wall

Customer acquisition and CRO

Harnessing the power of martech to drive your youth marketing strategy

Discover the key martech trends to be aware of, how the industry can further your marketing efforts, and hear some highlights from key sessions at YMS 2024

Two young people are laughing and smiling, cheek to cheek and looking into the camera.

LGBTQ+ marketing and Gen Z: How inclusive marketing can drive your commercial goals

Exploring Gen Z’s relationship with LGBTQ+ issues and how this impacts their spending habits.

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Youth marketing

Are Gen Z using AI as much as we think they are?

In today's world, AI is everywhere: it’s become an unavoidable topic and a key part of our day-to-day existence. But how are Gen Z interacting with AI?

Alexandra Haider

Two female Gen Zers hugging and smiling

Championing inclusivity, the power of authenticity, and engaging Gen Z: Q&A with Dorothy Oduguwa

We catch up giffgaff's Dorothy Oduguwa about the power of authenticity, how to support Gen Z, and the importance of accountability.

people looking into distance gen z

Customer acquisition and CRO

5 top tips on creating blog content that Gen Z will actually read

Looking for a few top tips to spruce up your blog (and your Gen Z readership?!). Look no further: we've got you covered.

Alexandra Haider

Group of female Gen Zers with sample boxes from freshers fair

Customer acquisition and CRO

How to capture students' spend with product samples

We discuss the challenges faced by brands when trying to capture the attention of Gen Z and highlight the power of sample marketing when engage students.

Image of speakers on a stage at YMS NYC

Youth marketing

Marketing to Gen Z? 10 quotes to live by, from YMS NYC

YMS NYC might be over, but the insights and expertise will live on forever! Catch up with some of our favorite quotes from the two-day extravaganza.

Alexandra Haider

Speakers on a pink stage at YMS NYC

Youth marketing

7 key learnings from Pion's YMS NYC 2024 event

YMS is the event where the future of youth culture is decided. In this post, we share key takeaways and learnings from Pion's YMS NYC event.

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Youth marketing

TikTok Shop, creative content, and engaging Gen Z: Q&A with Vic Banham, Antler Social

We catch up with Vic Banham, CEO and Director at Antler Social, about all things TikTok: TikTok Shop, music rights, trends, and the platform's future.

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Youth marketing

How to engage Gen Z by harnessing the power of community

Understanding the dynamics of Gen Z’s engagement with communities is crucial for marketers wanting to build brand awareness.

Four young females share a drink and a laugh al fresco

Customer acquisition and CRO

How to capture the hearts and minds of Gen Z with your product

We share key learnings from MMR Research, discuss the importance of innovation, and how brands can capture the hearts and minds of Gen Z with products.