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Game-changing tactics to level up your marketing

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Why Digital Entertainment Brands Should Win Students Before They Graduate

Student offers are about building customer lifetime value. Digital entertainment brands should invest in students early to create loyal costumers for life.

Anastasia Kefalas

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Youth marketing

The ultimate guide to Gen Z and inflation

We dive into the data and hear directly from Gen Z as we discuss the rising cost-of-living and how Gen Z's spending habits are impacted.

Group of young boys sat on a football pitch, laughing and joking around.

Youth marketing

How to future-proof your brand for Gen Zalpha: Meet the parents

We look at how you can engage Gen Zalpha - the next generation of consumers - and provide data and takeaways to futureproof your brand.

Four Gen Z women holding drinks as they laugh and smile.

Youth marketing

Black Friday & Cyber Monday: Gen Z Spending Habits

Your one-stop shop for everything you need to know about Black Friday and Cyber Monday (BFCM), including exclusive insights and case studies.

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Social media, influencer and creator marketing

You've gone viral: what next?

Congrats! Your brand has gone viral. The real challenge begins here: how do you sustain the momentum for your long-term marketing strategy?

Alexandra Haider

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Sustainability, reselling, and second-hand shopping: Gen Z's biggest obsession

What Gen Z says goes, and sustainability is on the rise. But how did this happen? Why does Gen Z move in such a hivemind? And how can brands get involved?

A Gen Z woman in a cap talking on a cell phone.

Youth marketing

The TikTok generation: Why aesthetics are so important for Gen Z marketing

Aesthetics are hugely important when it comes to Gen Z’s purchasing decisions. But what’s the secret to success and how can brands get involved?

A Gen Z woman sitting at a table with a laptop.

Customer acquisition and CRO

The best cart abandonment solutions for Gen Z

We dive into the world of shopping cart abandonment and conversion rate optimization, tackling your problems and providing you with the solutions.

a Gen Z woman with long hair smiling into the camera

Youth marketing

Youth trends and the future of Gen Z marketing: Key tips and insights

We celebrate the opening day of Pion's YMS event and explore data from our Youth Trends Report.

Alexandra Haider

Culture and trends

Gen Zers are racking up credit card debt and brands need to step up

We look at Gen Z's shopping habits and explore the impact of high inflation, debt, and BNPL schemes.

two young women sitting on a couch in front of a tv

Youth marketing

10 Gen Z stats that will blow your mind

Ahead of launching our 2024 Youth Trends Report, get ready to take a deep dive into some of the hottest data...

Alexandra Haider

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Social media, influencer and creator marketing

Enable your brand with data-driven long-tail influencer marketing

We dive into the long-tail versus macro influencer debate, celebrate the power of data, and share how you can supercharge your influencer marketing.

A group of for Gen Z young people smiling for a selfie

Customer acquisition and CRO

How to increase brand awareness to boost sales with Gen Z

Sharing how you can supercharge your marketing strategies, increase brand recognition, and raise brand awareness. Plus, juicy case studies and stats.